The social media website might be going through a rough patch, it might be unable to attract users however it is keeping its identify intact.
After much consideration, the chief executive officer of Twitter Inc. has announced that the micro-blogging company will be keeping the 140-character limit word count. The social media company was contemplating to increase the word count for a while now however with the final decision those rumors can be put to rest now. On Friday at the NBC’s Today show, Jacky Dorsey when asked regarding the matter simply stated that ‘It’s staying’.
The speculations regarding the character count limit started back in January when a rumor ticked off that the social media website will be removing the character count on the Tweets although. However this latest development might come as a relief for all those who were against the idea of an increased character count on the website to share their opinions and views regarding certain events.
Jack Dorsey talked about the important of the word count and stated that it’s a constraint for the company as people can be as concise as they want with their Tweet and allows to them instantly in the spur of the moment, with limited words share how they feel.
Presently, the CEO of the networking organization has been in the spotlight because of the performance of Twitter in recent times. Mr. Dorsey, who is also the CEO of a payment company Square have been receiving a lot of negativity as people are blaming him for the slowdown in the user growth – and at this point many are questioning his ability to run two companies simultaneously.
Twitter Inc. has been looking for different ways to make its platform more engaging and attractive for users. Back in August 2015, it increased the character count limit from 140 to 10,000 characters in its direct messages. The management of the micro–blogging giant has continuously been working on user engagement and user growth however most of those efforts have gone in vain till now.
In addition to that, it also introduced an algorithm based timeline with the help of which users were able to view posts on their feeds by relevance instead of showing tweets in chronological order. This was yet another upgrade on the company’s part to attract users towards the social media platform that did not work too well in its favor either. Many users stated that Twitter was trying to copy Facebook Inc., the largest social media platform on the planet.
Sean Parker, the co-founder of Napset, talking to Bloomberg’s Emily Chang stated that Twitter should differ itself from Facebook, for instance it should not consider itself as a social media platform anymore, instead the company should turn it’s a news website. He added that it is not a ‘closely knit community’ as Facebook is, as the survival of the website has been on the relationships that are based on celebrities and politicians so far.
Having said that, we can see that twitter will still not go of what it considers its competitive advantage in the industry which is its word limit – it believes that is what differentiates it from all the social networks and this move is bound to earn some appreciation for the network.