Twitter Inc. Keeps 140 Character Limit – To Stay True To Itself

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The social media website might be going through a rough patch, it might be unable to attract users however it is keeping its identify intact.

After much consideration, the chief executive officer of Twitter Inc. has announced that the micro-blogging company will be keeping the 140-character limit word count. The social media company was contemplating to increase the word count for a while now however with the final decision those rumors can be put to rest now. On Friday at the NBC’s Today show, Jacky Dorsey when asked regarding the matter simply stated that ‘It’s staying’.

The speculations regarding the character count limit started back in January when a rumor ticked off that the social media website will be removing the character count on the Tweets although. However this latest development might come as a relief for all those who were against the idea of an increased character count on the website to share their opinions and views regarding certain events.

Jack Dorsey talked about the important of the word count and stated that it’s a constraint for the company as people can be as concise as they want with their Tweet and allows to them instantly in the spur of the moment, with limited words share how they feel.

Presently, the CEO of the networking organization has been in the spotlight because of the performance of Twitter in recent times. Mr. Dorsey, who is also the CEO of a payment company Square have been receiving a lot of negativity as people are blaming him for the slowdown in the user growth – and at this point many are questioning his ability to run two companies simultaneously.

Twitter Inc. has been looking for different ways to make its platform more engaging and attractive for users. Back in August 2015, it increased the character count limit from 140 to 10,000 characters in its direct messages. The management of the microblogging giant has continuously been working on user engagement and user growth however most of those efforts have gone in vain till now.

In addition to that, it also introduced an algorithm based timeline with the help of which users were able to view posts on their feeds by relevance instead of showing tweets in chronological order. This was yet another upgrade on the company’s part to attract users towards the social media platform that did not work too well in its favor either. Many users stated that Twitter was trying to copy Facebook Inc., the largest social media platform on the planet.

Sean Parker, the co-founder of Napset, talking to Bloomberg’s Emily Chang stated that Twitter should differ itself from Facebook, for instance it should not consider itself as a social media platform anymore, instead the company should turn it’s a news website. He added that it is not a ‘closely knit community’ as Facebook is, as the survival of the website has been on the relationships that are based on celebrities and politicians so far.

Having said that, we can see that twitter will still not go of what it considers its competitive advantage in the industry which is its word limit – it believes that is what differentiates it from all the social networks and this move is bound to earn some appreciation for the network.


Twitter Appoints Former Apple Director As New Diversity Chief

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The social media website has hired a former Apple Director to promote a diversified workforce.

Twitter, Inc. has been widely criticized for not having a diversified workforce but this is about to change as the social media service has officially hired Jeffrey Siminoff. The newly appointed worker has been appointed as the micro-blogging website’s Vice President of Diversity and Inclusion, according to a Twitter post by Ms. Van Huysse, the previous owner of the position.

Mr. Jeffery was previously a Director at Apple, which is also criticized for its lack of diversified culture. He was also the co-founder of a gay, lesbian and transgender organization, called ‘Out Leadership’. Twitter has always promoted an egalitarian culture but has never actually lived up to it, like many other companies in the industry. This is considered as a major step by a technology company to go against the perception.

A civil rights leader has often brought this issue up in meetings in Silicon Valley, in order to encourage hiring of diversified staff and furthermore, asked for such organizations to post reports of their workforce and leadership teams. The Silicon Valley giant, Apple, has even started posting reports of its workforce but it has also stated that even though the business has made progress, it still needs improvement.

At the trading session on December 29, Twitter Stock was traded at a share price of $22.47 indicating a decrease of 0.27%. The trade commenced at share price of $22.63, seen at a high price of $53.49, and a low price of $21.01. Presently, the market capitalization of the social media network is 15.69 billion.

In the coming year, the social media organization is expecting an increase of 61.97% growth in the earnings per share. For the current year, the EPS growth rate was reported to be 71.80%. Investors have been blaming the sluggish user growth for the low share price of the stock in comparison to other social media giants, such as Facebook, Google, etc.

Without a good user base, Twitter will not have a big audience for its platform like Snapchat or Instagram. If the micro-blogging organization works on getting more audience and a sufficient user base, it will be able to attract more businesses towards itself. The strength of the website currently lays in the fact that it lets businesses interact with its customers, which makes it easier for businesses to monitor topics and provide customer support to the users.

Corporate management is concerned about the declining share price and user growth.