You Don’t Have To Be Live On Facebook’s Live

Facebook stock, Facebook Live

The new feature of the social networking site let the users to post pre recorded content

Although the name suggests otherwise, however, the new video feature of the social networking giant, Facebook Live doesn’t need to be live. The latest tool of the social networking site is allowing the companies to post their “pre-recorded” content.

This feature is based on traditional methods adopted by TV networks for decades which air previously taped programs on a linear schedule.

Facebook has quite actively worked for making its live-video feature a success. Several media companies now think whether the upload of pre-recorded content may garner greater exposure in the news feed of the users in comparison with the traditional uploading of the content through the site’s non-live video posting feature.

A news company, NowThis –who generally use social platforms for its publications –conducted an experiment with the latest option in late April. This included streaming of company’s favorite viral videos through newly introduced Facebook Live. The video was 38 minute long and, according to Facebook’s counters, got over 20,000 views with over 500 comments.

NowThis President, Athan Stephanopoulos has said that since the feature is relatively in its infancy stage therefore the 38 minute video compilation was “a test and an experiment.” He further added, “We decided to take a bunch of viral videos and run them live. Then we were getting involved in the comments.”

A spokesman from the world’s most popular social networking site stipulated that the company doesn’t have any definite policy which abstain the user from uploading pre-recorded content. He further added that the main point of the feature is that the host/uploader of the content can interact with the viewers in real time.

Mr. Stephanopoulos added that the news agency may not instantly stream pre-recorded footage but it will consider making the most of Facebook’s new features of video.

The new feature is enabling several media companies for the promotion of their Web series by airing on Facebook Live at a certain time, in a similar fashion like linear television show. Once they have been streamed they can be used in the same fashion as normal Facebook videos.

Majority of media companies and publishers are increasing their experiments with Facebook novel live-streaming platform. The platform has brought a considerable amount of viewership.

A self-professed ‘millennial’ news site Mic has said that they will roll tape of the parts of the interview with Massachusetts Senator Elizabeth Warren. Mic’s chief strategy officer, Cory Haik, has expressed that the Live feature of Facebook enables the commenters to be more engaged with a real-time event.

The feature is currently in its initial phase and the time will tell how popular it will be and what future benefits it will hold for the social networking giant.

At the market which closed on Monday, Facebook Inc. stock stood at a price of $119.24.


Facebook Inc. Rolls Out its Live Streaming Feature For Android Users

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The social media network has finally decided to launch the Live Streaming feature for android users.

Facebook Inc. has announced that it will be rolling out its live video streaming service for all of its android users in the United States starting next week. Initially, the social media giant had only made the service available to its customers with verified profiles like major celebrities to test the much anticipated feature.

In addition to that, the social media network had already made the live video streaming available on the IOS last month in the United States and starting today it users in over 30 countries will be able to enjoy the live streaming service as well.

All the android and iOS users across the globe can easily use the service simply tapping on the status bar and clicking on the Live Video Icon. They can even select who they want the viewers of the live feed to be – additionally they can add a little description to their feed and they are good to broadcast. Users can keep an eye on who is viewing their broadcast with the help of Facebook Analytics tools. Furthermore, the number of viewers of the feed can be counted and the comments they leave on the broadcast can be seen in real-time as well.

These videos can be later on saved on the user’s Facebook profile unless they decide to delete them. This feature introduced by the networking website is quite similar to that of Twitter’s Periscope where people can share their live broadcast, view the number of viewers as well as the comments that they post. The advantage that Facebook Live has over Periscope is that it can be down on the same app (Facebook App) instead of switching to another app to avail the feature. As for Twitter users, they have to switch between two apps to use Periscope (Twitter and Periscope app).

Facebook Inc. has mentioned that even though iOS users could take advantage of the feature way before Android users got their hands on it, it is essential to note that more than 50% of the users of the social media website comprise of android users and make up people who watch those Live Streams. That is the reason why the networking site launched the feature on the android operating system soon after.

It is yet to see if this feature has a positive impact on the 1.6 billion monthly active users of the social media site. For the public figures however this could prove to be a useful tool as they will be able to reach a huge amount of audience with just a click of a button; but it could equally have a negative impact as well mainly because it is giving too much power to speak on such a humongous platform.

Additionally, these Live Streams can also be saved by users to be viewed later on. According to a research conducted by the social media giant, it was revealed by the company that users view Live feed at least three times longer than saved broadcast videos on a user’s profile.  Users can even get a notification if any person is streaming live if they simply ‘subscribe’ to the person live feeds.