Amazon Beat Analyst Expectations

Amazon stock, Amazon Prime, AWS

The e commerce company marked fourth straight quarter of profits and sent its shares soaring

On Thursday, Amazon.com, Inc. posted its quarterly earnings and impressed the analysts and investors with its boastful earnings. The result sent the shares soaring during the after-hour trading. The company also demonstrated the bolstering market power of its core business of retail and newly operating cloud services division.

In January, when the world’s biggest online retailer posted its disappointing results it sent both the analysts and the investors into the vortex of skepticism and uncertainty. All the concerned people worried about the company’s thin profit margins. But, after the announcement of the impressive results, the e-commerce firm’s share sprang 13% and reached at $679 during after-hours trading.

Since last week, the tech and internet companies have been posting disappointing results and after Facebook, Amazon.com, Inc. revived the market with their strong reports. Additionally, the company has provided bolstering outlook for the current quarter and is expecting to generate revenue of $28 billion to $30.5 billion while the analysts had expected the company to have revenue of $28.33 billion in the current quarter.

Company’s cloud computing segment, Amazon Web Services (AWS) was the biggest highlight of the evening. The division revenues had incredible jump of 64% and rested at $2.56 billion while the operating income tripled to $604 million.

AWS was launched by the company almost a decade ago and since it has been delivering more profits to the company than its’ core retail business. According to several research firms, the division has over 30% of the fast-growing cloud-computing market and it is a long way ahead of its rivals including Google and Microsoft.

The company cited that the subscribers for its Prime loyalty program has been growing strongly which presents original TV programming, gives access to its digital entertainment products like Prime Video and Prime Music, and offers one-hour delivery. The loyal program is offered at $99 annually.

The $279 billion organization expressed that it looks forward to boost spending to attract the customers of Prime through video content. This strategically has been built on the premise of the success of the Golden Globe winning awards programs –Transparent and Mozart in the Jungle.

Relating to the matter, the Chief Executive Officer, Brian Olsavsky said the following during the conference call with the investors, “We feel that program is working. We’re going to significantly increase our spend in that area.”

In line with the proposed plan, the company has recently launched $10.99 monthly subscription to the program. It has also expressed that it plans to come up with a standalone video streaming against the monthly fee of $8.99.

Although the company has not provided segregated number of the subscribers of Prime but according to Consumer Intelligence Research Partners, the program has close to 54 million members in the U.S. A senior analyst at Forrester Research, Frank Gillett opined that the revenue side of the company is endorsing that the Amazon Prime relationship model is working.

On Thursday, the company expressed that it will carry on its logistic operations. Amazon uses its own planes and trucks to enhance the carriers –such as FedEx and UPS –services and offer same day service.

For the first quarter, the company reported net income of $513 million –or an EPS of $1.07. This marks the fourth consecutive profit generating quarter for the company who earlier been facing cash flow problems. According to Thomson Reuters, earlier, the investors expected an EPS of $0.58 on revenue of $27.98 billion.

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