You Don’t Have To Be Live On Facebook’s Live

Facebook stock, Facebook Live

The new feature of the social networking site let the users to post pre recorded content

Although the name suggests otherwise, however, the new video feature of the social networking giant, Facebook Live doesn’t need to be live. The latest tool of the social networking site is allowing the companies to post their “pre-recorded” content.

This feature is based on traditional methods adopted by TV networks for decades which air previously taped programs on a linear schedule.

Facebook has quite actively worked for making its live-video feature a success. Several media companies now think whether the upload of pre-recorded content may garner greater exposure in the news feed of the users in comparison with the traditional uploading of the content through the site’s non-live video posting feature.

A news company, NowThis –who generally use social platforms for its publications –conducted an experiment with the latest option in late April. This included streaming of company’s favorite viral videos through newly introduced Facebook Live. The video was 38 minute long and, according to Facebook’s counters, got over 20,000 views with over 500 comments.

NowThis President, Athan Stephanopoulos has said that since the feature is relatively in its infancy stage therefore the 38 minute video compilation was “a test and an experiment.” He further added, “We decided to take a bunch of viral videos and run them live. Then we were getting involved in the comments.”

A spokesman from the world’s most popular social networking site stipulated that the company doesn’t have any definite policy which abstain the user from uploading pre-recorded content. He further added that the main point of the feature is that the host/uploader of the content can interact with the viewers in real time.

Mr. Stephanopoulos added that the news agency may not instantly stream pre-recorded footage but it will consider making the most of Facebook’s new features of video.

The new feature is enabling several media companies for the promotion of their Web series by airing on Facebook Live at a certain time, in a similar fashion like linear television show. Once they have been streamed they can be used in the same fashion as normal Facebook videos.

Majority of media companies and publishers are increasing their experiments with Facebook novel live-streaming platform. The platform has brought a considerable amount of viewership.

A self-professed ‘millennial’ news site Mic has said that they will roll tape of the parts of the interview with Massachusetts Senator Elizabeth Warren. Mic’s chief strategy officer, Cory Haik, has expressed that the Live feature of Facebook enables the commenters to be more engaged with a real-time event.

The feature is currently in its initial phase and the time will tell how popular it will be and what future benefits it will hold for the social networking giant.

At the market which closed on Monday, Facebook Inc. stock stood at a price of $119.24.

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