To get back the major chunck of market share the tech company is offering discounts and payment plans to its customers.
On a number of carriers, the first ever Android based phone of the Canadian firm, BlackBerry PRIV has undergone a price reduction, in Canada. The prestigious and highly-anticipated handset was announced by the Waterloo, Canada organization back in October 2015 and a month later, in November, the device was launched for the eager customers. It is the first handset which doesn’t have the traditional BB OS instead it is Android powered device. The device has few over the top features and a hefty price tag which add more to its prestige.
But, for the Canadian based loyal customers, the exorbitant price need not be a barrier as the $4 billion organization has a discount offering if the handsets are purchased from Canadian carriers; Bell and Sasktel. On a two year contract, the shoppers can snag the handset for a price of $299.99. The Android based smartphone is also available with Bell without a contract at a price of $799.99. The listed price of the premium smartphones maker’s unlocked PRIV is around $899.
Similarly, the customers can also avail the same $299.99 on a two year contract offering at Sasktel. But, for the time being, the official website of Sasktel shows the “out of stock” status for the BlackBerry PRIV. There are still a number of carriers who have not cut down the price of the device. For instance, Toronto based wireless telephone company, Rogers is selling the smartphone for $399.99 on a two year contract. In the similar fashion, Vancouver headquartered TELUS has been proving the BlackBerry for $410 on the contract of two years.
The prestigious PRIV has a AMOLED display on a 5.4-inch screen. The pixel resolution of the device is 1,440 x 2,560 along with 541 ppi. The intricate architected device has a slider keypad annexed to it. Moreover, the device has a RAM of 3GB and is powered by Qualcomm Snapdragon 808 processor. The built in storage of the esteemed BlackBerry device is 32 GB which can further be expanded up to 200 GB. While, the high-status PRIV is run by a 3,410 mAh battery. The high featured smartphone has a 2-megapixel front camera along with a 18-megapixel rear-facing camera.
The owners of the prestigious handset can enjoy the right to use all the available apps on the Google Play Store. Moreover, the preinstalled version on which the device is running is Android 5.1 Lollipop. Latest version of the operating system, dubbed Android 6.0 Marshmallow has been released by Alphabet Inc.’s Google. The operating system has paved its way to Nexus and other non-Nexus devices. The BlackBerry consumers are also hoping to hear from the company about the release of software update for PRIV.
Earlier, the smartphone maker has lost substantial market share to more innovative rivals including, but not limited to, Apple, Samsung, and LG. With the launch of this new handset, the Canadian firm envisions getting back its market share. The CEO of the smartphone maker, John Chen has been reported to have said that the device has been designed in such a way to give the “end users best in security, privacy, and productivity, with no compromises on applications.” The success of the BlackBerry device can be endorsed by the findings of a report which highlighted that on Amazon the device was “sold out” in a few time after its release.