The online streaming media has achieved a number of milestones in 2015.
With its expansion spree and original content production, 2015 has proved to be a successful year for Netflix, Inc. The streaming media giant is constant gaining momentum at the expense of traditional cable subscribers as they take away customers from cable television. It has aimed to be in over 200 countries by the end of 2016.
As of now, the streaming media giant has already launched its services in about 50 countries and for the beginning of the 2016; it has planned its debut in Hong Kong, Singapore, Taiwan and South Korea. The novelty does not end here; it has been gain quite popularity with its original production “Narcos”, “Orange is the New Black”, “House of Cards” series. According to the IMDb ratings, Narcos is at nine points along with House of Cards. Currently, the on-demand video subscriber is airing 16 original content shows and by the year 2016 it is aiming at increasing that number to 31.
Furthermore, it is working on the quality of its content as well via which it will be able to save up to 20% of its data, according to Variety. On the other hand, after capturing the original content series market, the online video service provider launched its first original feature film by the name of “Beasts of No Nation” back in October 2015. This original feature film is currently standing at a 91% on Rotten Tomatoes. Additionally, these shows and movies have managed to win a number of Golden Globe and Emmy Nominations.
With all the positivity going on at Netflix, there are a few setbacks that need to be taken into considerations as well one of which is the problem of currency headwinds. On the other hand, there is the problem of getting crowded as well. Apart from the organization, others such as CBS Corporation, Amazon Prime as well as HBO are in way with their own TV streaming media.
Additionally, producing one’s own content is too costly as well; these costs usually go as high as $100 million per show. And that is too high a cost to pay for a show that has equal chances of failing. Finally there is another issue of privacy. At this point, the streaming media organization has not been affected by this issue but in the future there’s a possibility.
Furthermore, the biggest SVOD organization has high hopes for the world’s most populous market, China. If Netflix enters the Chinese market it will have to go through a number of milestones as the Chinese government has strict restrictions on censorship and also the e-commerce giant in the country Alibaba Group Ltd has already launched its video streaming service.