Cyber Monday is going to be the biggest shopping spree this year by launching 2000 new deals to compete with Amazon.
Walmart is not planning to stay behind this holiday season and has made a decision that Cyber Monday is going to be the biggest shopping day of this year. It is competing with Amazon, which has launched its Black Friday discount deals early this year. The retail chain is not willing to stay behind evidently and has plans to offer almost 2000 items on sale and at a bigger discount than it provided the previous year.
Walmart stores will start the sale on 2000 items on Sunday after Thanksgiving at 8:00 p.m. instead of early hours on Monday like it used to before. These deals are going to be offered on Sunday for the first time instead on November 29. This is being done so that the company can provide a better experience to its customers who will be browsing for product on a Sunday night and had to wait before. They will no longer have to do that but can continue shopping early.
The company is not the only one who launches the special deals on Cyber Monday, as other shopping platforms do the same. However, many in the market now are planning to make the discounts last on their platforms for a long time this year. Amazon started its discounts on November 20, a week earlier to Black Friday, starting the holiday season early this year.
Walmart Wholesale is under pressure due to the predicted online sales expectation to increase by 8% this year worth $106 billion. According to the National Retail Federation, this is going to be more than brick and mortar stores, which leaves the company worried.
The chief executive of Walmart, Fernando Madeira, said that due to easy access to the internet, the strategy of limiting the sales on the event to Monday is no longer necessary now. He said, “It can be exhausting for working parent and millennials to stay up past midnight to shop online, only to wake up early the next day to get ready for work. By starting cyber Monday hours earlier on Sunday evening and quadrupling the number of Cyber Monday specials, we’re making it easier for customer to get ahead of the busiest online shopping day of the year and save on the best gifts.”
shopping online is offering in-store pickups, and it sales are lesser than Amazon which makes the service come under pressure easily. It is also offering free shipment if orders are more than $50 this time.
Walmart stock closed at $60.08, going red by -1.02% on November 20.